130 years of experience. Ready for the future
STORCH Wins the 2026 German Brand Award
STORCH was honored with the German Brand Award 2026 in the “Brand Design – Product Brand” category. With this prestigious award, the German Design Council recognizes strong brands that are distinguished by a clear strategy, consistent development, and a compelling market presence.
For STORCH, this award is a confirmation that the company is on the right track. For more than 130 years, the brand has stood for professional solutions in the painting trade. In recent years, STORCH has undergone targeted development as part of a comprehensive brand relaunch: the brand identity was refined, the brand image was modernized, and brand recognition was further strengthened.
The fact that this development is now also receiving external recognition confirms the brand’s strength and relevance in the market.
A Strong Brand for Retail and Trade
A strong brand builds trust. It provides guidance, enhances brand recognition, and supports clear positioning in the marketplace. This benefits professional painters as well as retail partners.
With its refined brand identity, STORCH now presents itself in a clearer, more modern way while remaining true to what has defined the brand for decades: a deep understanding of the needs of professional painters and a commitment to developing solutions that truly make a difference in their daily work.
For retail partners, the brand’s strength means, above all, greater customer trust, better guidance at the point of sale, and more effective marketing support. The German Brand Award thus also underscores the long-term investment in STORCH’s further development—a benefit for retailers, tradespeople, and the brand alike.
Developed together
The award also demonstrates that a strong brand isn’t built solely through marketing or design. It is brought to life every day—through products, consulting, service, sales, logistics, administration, and many other areas that work together to provide the best possible support to customers and partners.
Every contribution shapes how STORCH is perceived by customers, retail partners, and professional users. The German Brand Award confirms that this collective effort is having an impact and that STORCH is now positioned more clearly, more modernly, and more relevantly in the market.
The award strengthens confidence in the path we have chosen and motivates us to continue consistently developing STORCH in the future: as a professional, forward-looking brand for the painting trade.
About STORCH
STORCH Malerwerkzeuge & Profigeräte GmbH, headquartered in Wuppertal, has been one of the leading suppliers to the painting trade for more than 130 years. The company is known for high-quality painting tools, professional application techniques, and practical solutions that support professionals in their daily work.
In addition to a comprehensive product range, STORCH offers personalized service, technical advice, and digital tools to sustainably increase efficiency and quality on the job site. As part of the Storch-Ciret Group, STORCH consistently pursues the goal of maximizing customer value in all areas.