Painting tools under one roof

Storch-Ciret Group expands its market position in France with the acquisition of Savy

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Storch-Ciret Group, the market leader for painting tools in Europe, has acquired the French painting tool specialist Savy. The group is already represented in France by its subsidiary Ciret France. With the acquisition of French production facility, the company strengthens its manufacturing competence for painting tools Made in Europe. Storch-Ciret Group is thus an important player in the French market for painting tools - with a comprehensive product range that meets the needs of both, commercial and private end consumers.

Increased presence in the European market

With the acquisition of the painting tools manufacturer Savy, based in Privas in the Ardèche region, Storch-Ciret Group gains the production and know-how of the French company and increases its own presence in this European core market. Like Storch-Ciret Group, also Savy looks back on a long company history: since 1836, Savy has been known for its expertise in the development and manufacture of brushes, paint rollers and painting accessiores for the do-it-yourself market. The 45 employees annually produce two million paint brushes, one million paint rollers and a total of six million articles for 1,300 customers in a production area of 10,000 square metres and state-of-the-art industrial facilities with six automated production lines. Savy has a high level of know-how and is the only French manufacturer to have been awarded the "Origine France Garantie" quality seal. The seal confirms that the essential processing of the product takes place in France.

Painting tools for specialised trade and end consumers

Ciret France, the subsidiary of Storch-Ciret Group based in Uberach near Strasbourg, has been present in France since 1988. With its Rota, Kana, Masq and Prep product range, Ciret France specialises in the manufacture of tools and accessories for professional painters and decorators. With its second French subsidiary Savy, Storch-Ciret Group now serves both target groups: with Ciret France the specialist trade and with Savy the DIY stores.
"This is an important step for the development of Savy. Under the roof of Storch-Ciret Group, we can use the experience of the group and of Ciret France to win new markets," explains the deputy Managing Director of Savy, Christophe Chaix. And Sébastien Blot, Managing Director of Ciret France, adds: "By joining forces, we can offer our customers - both in the specialised trade and in the DIY stores - exactly the solutions they need. Consumers are increasingly looking to support the French economy with their purchases, and retailers are increasingly asking for French-made products as part of their CSR policy. With brands for every market and a production site in France, we will meet the expectations. We are convinced of that."

High level of manufacturing expertise and shared corporate values

"Savy's production site and competences enrich us. They will contribute significantly to our success in the French core market. We want to and will passionately support the development of the company and bring high-performance tools to the market," explains Daniel Rogusch, CEO of Storch-Ciret Group. "We strongly believe in the quality awareness and expertise of the Savy team. They share our values: highly specialised know-how, products of the highest quality and excellent service."


About Savy

Savy has been designing and manufacturing paint brushes, paint rollers and paint sundries since 1836. Based in Privas in the Ardèche region, the company has recognised expertise and state-of-the-art industrial facilities and has been awarded the "Origine France Garantie" quality label.
Savy employs 45 people, produces 2 million paint brushes and 1 million paint rollers per year and distributes 6 million articles to 1,300 customers.


About Ciret France

Ciret France was founded in 1988 and is the French subsidiary of the German Storch-Ciret Group, the European market leader in painting tools. Based in Uberach near Strasbourg, the company offers painting tools for commercial painters and decorators. With its product range of Rota, Kana, Masq and Prep, it covers all work areas from preparation to paint application.
Ciret France employs 22 people and markets over 6 million items to its customers every year.


About the Storch-Ciret Group

Founded in 1896 and headquartered in Wuppertal, Germany, Storch-Ciret Group manufactures and distributes high-quality painting tools for professional craftsmen and do-it-yourselfers. The tools, accessories and system solutions cover every step of the work process, from surface preparation and coating to work safety.
With 1,600 employees in 17 countries, Storch-Ciret Group has an annual turnover of approximately 275 million euros and produces a total of 400 million articles. This makes her the number one for painting tools in Europe.


Marketing Communications

Cemile Özügül
Storch-Ciret Holding GmbH
Platz der Republik 6
42107 Wuppertal