Online trade fairs on the rise


In times of Corona, trade fairs are a red rag to many. The Engel & Jung Group, a STORCH wholesaler, has made a virtue of necessity and converted the cancelled trade fair "FarbARENA", into a digital fair. The fair was due to take place in Leipzig with about 60 exhibitors and suppliers. Guess what: Now the original planned two "real" days of the fair have become almost a whole digital month. 

Of course STORCH has been part of the exhibition from September 4th until 30th with its own virtual booth. 

From product videos and brochures to special trade show promotions users were having a digital view on our portfolio and service offers. STORCH´s regional sales manager Ulrich Heil was significantly involved in the project: "It was a completely new project for our marketing team and for us in the sales team, which we had never planned and realized in this way before. I think our result is impressive. I would like to thank everybody involved for this great team effort."

Marketing Communications

Cemile Özügül
Storch-Ciret Holding GmbH
Platz der Republik 6
42107 Wuppertal