How we work

Our Objectives

We at the Storch-Ciret Group are a very much familiar with the special requirements of the painting trade and know which tools and resources our customers need to achieve top-class results.

Our objective: Satisfied customers
Our customers include professional painters and plasterers (STORCH) as well as retail trade (Ciret). We provide tools for both DIY users and commercial customers. The company of the Storch-Ciret Group always put the respective special needs of the customer group as the top priority - this is how we satisfy our customers.

STORCH: Professional painting tools for painters and plasterers
STORCH provides tools, machines, resources and services for the painting and plastering trades. The supply of products ranges from individual, coordinated products for working with paints, lacquers, varnishes, wallpaper and plaster up to complete solution systems. We put tools in the hands of professionals that meet the highest requirements. Our objective: to continuously increase productivity and profitability in the handicraft business. Our path: professional products – developed and manufactured in a dialogue with the users – top-class advice through specialists, well thought-through concepts and on-site service.

Ciret: The right solution for every style
Thanks to its four different business area, Ciret can provide the right solution for every style.

COLOUR EXPERT provides the retail trade with tools for the paints, lacquers, plaster and wallpaper product range areas.

The Rota, Kana, Masq and Prep product program provides the specialist trade with paint rollers & accessories (Rota), paintbrushes (Kana), masking taps & cover masq (Masq), covering material, paint tools & accessories (Prep) – as a complete product range or individual categories.

WESTEX provides national and international distributors with a special customised product range.

FIA ProTeam serves purchasers of in-house manufacturing products and their drop-shipments.

Our company culture

Around 1,400 employees in 17 countries, with locations in Europe and Asia: The Storch-Ciret Group is regionally rooted with its headquarters in Wuppertal – and is also working on a global scale. Openness towards other people, new perspectives, new methods is a matter of course for us. Team spirit and the opportunity to continue to develop oneself on a personal and professional level are particularly important to us. Our employees know, feel and live this.

Intensive exchange and constructive collaboration
Our collaboration is characterised by open and respectful communication between departments, locations and hierarchies. This is also mirrored in our distinctive feedback culture, among other elements.
At our headquarters in Wuppertal, we work in modern, spacious and colourful open-space offices. This allows us to coordinate quickly and in an uncomplicated manner, as well as exchange our knowledge and consult intensively in the team.

Trust and responsibility
Trust is good. So is responsibility. We have a culture of trust. Our employees have freedom to act and make decisions and use this freedom in a responsible and reliable manner. Flexible and self-determined working hours models are just one example.

Space for ideas and courage to change
We are open to news ideas and change. We have the courage to go down new paths - and unfamiliar paths too. This is how we continue to develop. Personally and as a company. The Storch-Ciret Group provides space for ideas – for your ideas too!

We work together well and happily.

“As a warehouse clerk, I work all throughout the premises. That involves not only accepting incoming goods, but allocating them to the right places. That means I have something to do with every departmental area and know all the employees on site. Wherever I'm headed, I always meet colleagues working together in a friendly way, supporting and valuing each other.”

Vassilios Pouros, Warehouse Clerk